addresses are collected to promote timely, cost effective communication with
our alumni.† Special consideration must
be given to frequency and content of emails sent to alumni.† Too many emails will prompt the alum to
opt-out of the service and render this form of communication useless.†††
The following guidelines will be used in reviewing all requests:
- Email addresses are to be used
strictly for the purpose of communicating information to Georgia Southern
University alumni in regards to University news, events or programs.† The Office of University Advancement
maintains and compiles the alumni email list.
- Under no circumstances will alumni
email addresses be distributed to anyone (University Department or
otherwise).† Instead, the Office of
University Advancement will perform all alumni email communication on
behalf of the department.
- University departments wishing to
communicate to alumni will be required to send their request to the
Assistant Director of Alumni Relations for review.† The request may be subject to review by
the Vice President of University Advancement and the Director of Alumni
Relations.† If the email in question
is approved, it may be distributed immediately or included in the Alumni
News email sent to all alumni bi-weekly.
- A committee with representatives
from the Provostís Office, Marketing and Communications and University
Advancement will review and approve unusual requests.
- Any emails relative to fundraising
must be approved by the Vice President of Advancement.
†††† This policy does not restrict a
University Department from communicating with their alumni.† The policy allows coordination of frequency
and volume of alumni emails.† In addition
to departmental information included in the email, a link can direct the alumnus
to a departmental web site for further information.